“Public transport should be part of urban lifestyle: creating values aimed at a culture of ownership and pride by the citizens, and consequently creating a strong brand” (UITP Strategy). This category explores how PT responds to customers' needs –day and night- by being quick, safe and secure, convenient, reliable, clean, and affordable.

Learn more on what PT can offer, visit http://www.uitp.org/advocacy/pdf/new_pt_strategy.pdf